Pink Power

There's no denying the allure of pink. London Fashion Week brought the perfect proportion of the colour onto the runway, and the designers desire to experiment with shades of pink and still remain true to the brands core ethos was evident.


Pink is commonly associated with being overly feminine, but this wasn't the case on the runway. In the 18th century, the vibrant colour was used to represent stamina and power, a masculine alternative to red. Stereotypically the shade of pink is situated with dresses and skirts, but now many designers such as Jessica Stam are incorporating the shade of pink with lean tuxedo pants that shows strong tailoring. This adds to a business feel yet still remains playful.


It's exciting to finally see the co-operation of 'pink' in many collections as designers continue to experiment with pink in shades ranging from magenta to pastel. However it's evident that women are a little hesitant when it comes to including the colour into their wardrobes because they fear the stereotypes associated with it. Many designs are diverting these expectations and making consumers feel empowered, thus the statement they are making is a modern one. Pink and Powerful.